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Theme storefront

First-party template sales, checkout health and discounting

Storefront revenue

Eight months of first-party template sales

$664K +31.4% YoY
  • Admin templates$286K
  • Component kits$198K
  • Docs themes$112K
  • Icon sets$68K
Checkout funnel

Pricing page through to a paid licence

Refund rate1.8% -1.6pt
Average order value$83.62 +$12.40
Transactions
TransactionBuyerProductAmountMethodState
TXN-9042
PR
Priya RaghunathanNorthwind Labs
Emerald Pro Admin$149.00Visa · 4417Settled
TXN-9038
TL
Tomas LindqvistKestrel Analytics
Onyx Studio Kit$189.00Mastercard · 9032Settled
TXN-9031
AO
Adaeze OkonkwoFoundry Nine
Component kit bundle$318.00SEPA · 2185Refunded
TXN-9027
RM
Ravi MenonVellum Press
Helix Docs Theme$79.00Visa · 6620Settled
TXN-9019
IS
Ingrid SolbergPalisade Bank
Emerald Pro Admin$149.00InvoiceDisputed
Discount codes
  • LAUNCH2525% off1,284 redemptionsActive
  • EARLYBIRD15% off2,106 redemptionsActive
  • STUDENT5050% off738 redemptionsActive
  • VUEFES3030% off412 redemptionsScheduled
  • TEAMPACK20% off196 redemptionsExpired
Where buyers come from

Attributed on the last touch before checkout